Reporting directly to the Vice President of Communications and Marketing, Ian was brought to TELUS Quebec to establish its Social Media and Web strategies for its Consumer, B2B and Health properties. He established and put together the Web Strategy and New Media team, instilled processes and created the strategies that helped realign TELUS Quebec's web and social media efforts.
Following the acquisition of Tiny Pictures Inc. by Shutterfly (NASDAQ: SFLY) in September 2009, Ian became Director of Marketing for Wink, the companyâs mobile and social media product development team. As principal marketing and creative strategist, Ianâs role includes developing the marketing plan, establishing and maintaining the brandâs strategic foundations, forecasting and monitoring of key performance indicators, identifying new market opportunities, and product ideation. Since its launch in December 2009, Wink has been featured in Appleâs âWhatâs Hotâ and âStaff Favoritesâ section of the app store.
At Tiny Pictures, Ian helped develop a global product marketing and communications strategy for Radar, a mobile social media service centered on sharing pictures and videos as status updates, with specific emphasis on the North American and Western European markets. Using mostly (but not exclusively) non-traditional channels including mobile marketing, word-of-mouth and social media, Ian successfully created widespread adoption of the Radar service resulting in millions of users worldwide. Moreover, he was responsible for establishing and managing partner promotions with the likes of CBS, The Black Eyed Peas, 20th Century Fox, Paramount Pictures, CollegeHumor and more. Ian also played a pivotal role in the Series B financing of the company, which in total raised over 11 million dollars in venture funds by top tier investors Draper Fisher Jurvetson and Mohr Davidow Ventures. In September 2009, Ian helped complete the acquisition of Tiny Pictures by Shutterfly Inc.
As a Strategic Planner Ian worked on day to day planning for several accounts, participated in numerous brand positioning and strategy mandates, contributed to new product launches and frequently led competitive market analyses. Ian was also half of Nomad, the now defunct Street Intelligence Agency of Cossette Communications. Specialized in non-traditional marketing and insight generation, Nomad pioneered methods to immerse themselves in targetsâ lives, on their turf and their terms, to better connect brands with the modern day consumer. Their rigorous techniques delivered in-depth portraits of the consumer and actionable strategies to fuel the creative process. The tools developed by Nomad remain unique to this day. Ian's clients included Nike, Coca-Cola, McDonald's, Nokia, Mentos, Molson Coors Brewing Company, Bell Canada, TOHU, etc.
As Co-Founder and CEO of Tistik Productions, Ian was responsible for the business side of things, as well as marketing and communication. Through the creation of small to mid-size events, Tistik Productions was a non-profit organization with a mission to provide exposure to otherwise unknown artists. Featuring predominantly local talent, Tistik events also occasionally featured musicians from around the world. In only its second year of existence, readers of the Montreal Mirror voted Tistik Production one of five Top Electronic Acts as part of the paperâs annual Best Of Montreal survey.
- Communications coordination with members of senior management: Rector, Vice-Rectors, Chancellor and Deans - Government relations coordinator with all levels of government: municipal, provincial and federal - Drafting and archiving of communications with government officials
While studying in University, Ian was General Manager for Domino's Pizza where he put together and managed a team of 60+ people. His responsibilities included revenue projections, budgeting, hiring and training, as well as a significant part of the franchiseâs marketing and communications plan, including monthly promotions and direct marketing. During his time at this restaurant, Ian increased monthly sales by 10-15% on average, and successfully rose its quarterly inspection scores on Dominoâs Pizza International standards of operation by 15-20%.
Ian is the General Manager of FounderFuel, a mentors driven startup accelerator based in Montreal focused on web, saas, mobile, and gaming. Featuring two cohorts a year (20 teams total) and a network of 120+ mentors and advisors, the program culminates on Demo Day with investment pitches to a room full of investors from Canada, the US and Europe.
Bachelors
Concentration: Communications Studies
Startups. Marketing. Fine dining. Wine. Snowboarding. Travel.
This BrandYourself profile is automatically optimized to show up high in Google
Social Networks